Every time someone uses your live scanner widget, the website that was scanned is recorded into the Scans Log, along with the Site Score of that website. You are then free to peruse the log and find users that may be worth contacting for marketing purposes.
The Scan Report gives users the option to email the report to themselves or someone else. When they do this, their email address is also recorded into the scans log. Please use these emails responsibly and respect any legal regulations that may govern the usage of email addresses for marketing purposes.